The number is climbing, but here’s the most commonly reported stat: at least 85 percent of first time church guests visit a congregation’s website before they make their initial visit. For some of you, this should be a terrifying thought. Recently, I’ve visited church websites that are still advertising Easter Sunrise Services, introducing their new [...]

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Over the past couple of years, we’ve been telling church leaders that getting into the mass media advertising game is, by and large, a colossal waste of money – unless your church can afford to spend upwards of $25,000 per campaign (per event you are advertising).  Some of the reasons for this are pretty obvious, [...]

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I get to see a lot of church newsletters pretty regularly. Some come by email, some with a stamp, but what they all have in common is that I get them. Since I’m not a member of most of these churches, I have to surmise that I’m not the only non-member who’s getting their news. [...]

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I didn’t used to be much of a blog reader, but after conversations with a couple of folk it became clear that blogging, reading, and responding are a social networker’s lifeblood … and since I always fancied myself as a social networker, I’ve started reading a couple. I was reading Glenn Kelley’s blog this morning [...]

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